For an ecommerce site to be successful in the current competitive landscape, many factors must be paid. Here’s a list of common factors that help make ecommerce successful.
Ecommerce Software: WordPress, Shopify, Magento
Each platform has its own pros and cons, including complexity of use, flexibility, functionality, management, security measures, Part III compliance and so on.
Shopping sites: Amazon, Google
Feeding your products to sites like Amazon and Google – yes – it costs money, but this has to be balanced with the resulting additional sales and also increased exposure to the ecommerce website.
Your feed can be set up to automatically notice changes to the product and category on your ecommerce site and to refresh feeds and periodically resubmit them to these shopping platforms.
Shopping comparison sites: Newegg, Shop, ShopBot
Similarly with the ability to feed products to sites like Newegg, Shop, ShopBot and other comparison shopping sites, the same strategy and cost model applies here.
Newsletter Managers: Campaign Monitoring, MailChimp
A great way to stay in touch with your customers – update them on new products, product ranges and other useful or sales-focused information.
These systems range from simple to detail; allowing simple subscription models by managing customer trips from the beginning of the subscriber, and customers throughout their entire life cycle. Some allow the use of product feed data integration to manage certain types of newsletters such as abandoning a basket. GNP is an important consideration so be sure to follow the instructions before sending any communications.
Social media platforms: Facebook, Twitter, LinkedIn
Another great way to engage existing and potential customers. It may be sales, customer service, waste of information or public participation – social media is essential for most companies.
With social media, there are a number of offers here regarding access to the intended market. This includes free and paid forms of advertising for your ecommerce site. Each platform attracts its own audience and user type, so search the best number of social media platforms to find where your audience is.
Campaign Managers: HubSpot, Infusionsoft
Managing the acquisition of new customers is becoming more complex with the number of channels that can be accessed or found. Both newsletters and social media accounts require management with a consistent message and as easily as possible, from an administrative perspective, as much as possible. Offers like this from HubSpot and Infusionsoft are trying to make this possible.
Pay Per Click Advertising: AdWords, Amazon, Facebook, Twitter
Another way to reach your intended audience is to use pay-to-click. Again, there is a cost – but you must balance it against the sales / participation that your ecommerce site gets. The range of these types of advertising vehicles is extensive from custom platforms such as AdWords and Amazon to the point that this offer is available via social media. Each provides tools, dashboards, reporting, metric targeting, and other social media. Your audience can be reached through a specific PPC channel, as well as some research / testing.
Analytics: Google, MSN, Hotjar
Who visits the ecommerce website and what they do when they get there. Best performing pages that require your attention, where you lose customers, and pages that aren’t converting.
Analyzing visits and sharing on your website can help you focus your attention on the parts of the ecommerce platform that require the most work.
As you can see, the list of e-commerce tools is long and needs a lot of attention. As business owners, we only have a lot of time during the day. So, use the above tools in a systematic way (they are not in a specific order) so you can measure the results of the work you do at each point to find the most effective elements for your ecommerce site.