With the advancement and technological transformation, everything is managed remotely and through the web. The basis of business and marketing is e-marketing. We are no longer like the past.
The world has changed and it is already a small village. People exchange experiences and business with ease. Professional stupidity to leave a large window such that the Web pass unnoticed before your eyes without making good use of them.
It has become the basis of marketing goods and products for various companies and areas available to us, which is known as e-marketing, which has now become a very powerful tool of Successful marketing tools has greatly outweighed those traditional methods.
We must know that there is a difference between e-marketing and online marketing, e-marketing includes marketing and advertising on radio, television and the Internet, so online marketing is part of e-marketing and not vice versa, if you are a company owner and you have a product you want effective marketing to achieve maximum profit You must know that Successful e-marketing is one of the most effective ways to give you more penetration and spread among all target groups and consuming the product significantly and determine the most effective segment and social class most serious in dealing with the product whatever.
1- E-marketing through the use of social media – social networks – in the promotion of goods and reach the public such as Facebook ads provided by Facebook users to reach the desired segment, Facebook as an example of those social networks helps significantly in the effective communication between producers The consuming public is polarized through persuasion, debate and communication.
2 – There must also be a website for the product and the Kibo code company presents and discusses the objectives of the product and what it offers or adds to the consumer and the problem solved by him, and then comes the stage of new ideas must be aware of the product owner that the idea of Successful marketing is not lost in order to win customers there is a side and responsibility Social optimization in helping the customer to solve his problem and brainstorm new ideas even if it does not ultimately lead to the purchase of the product because the most important step to win the customer is to build a great wall of trust between the client and the product.
3 – E-marketing is based on research and exploration behind the goals of customers must be a specialized team to search and conclusions and divide the market into categories according to marketing importance so that it is an important factor to reach the desired goals and target groups with success, and try to convince the visitor of the new features found in the product or company and does not exist I have competitors, one of the most important goals of this step is to turn the visitor into a customer and conviction to buy and conviction and confidence.
4 – Study of competitors One of the most important steps that must not be overlooked when coordinating e-marketing and the stage must know well how the competitor thinks for you and what is the currency mechanism to stand on weaknesses and beyond you in your business or product or campaign marketing, and must be aware of the size and importance of that step Well.
We must know the advantages and problems of e-marketing and recognize what are the most appropriate ways for companies and product in the Successful marketing process.
Advantages of online marketing
There are many features that support e-marketing significantly:
– Low cost compared to those traditional expensive methods.
– Easy access to the target segment of marketing.
– Easy communication with customers and create a wall of trust.
– The possibility of making detailed reports on marketing campaigns and thus identify weaknesses and strengths.
Problems facing online marketing
– The problem of weak trust between the client and the company and that is the result of remote dealing between the client and the marketer and the lack of direct contact between them, so we have mentioned earlier that one of the most important steps is to build a wall of trust between the client and the company so as to fade that problem and overcome it significantly.
– There is also the problem of facing companies, which is some customers who are not serious in dealing or buying wasted times and energies of employees significantly and in the end without success or completion of the purchase process.