The e-commerce industry has taken over the world and here are some stats that will support this fact;
• As compared to 2017, there was an increase of 23.3% of e-commerce sales in the year 2018.
• From 2014 till 2017, the average growth in this industry has been of 25.6%
• Millennials make 54% online purchases
These are just a few stats to support our stance on the growth of the e-commerce market. The point is that if you are someone who is trying to get into this business and have his very own online store, then yes, this is the right time to do that. It’s great to see how the e-commerce industry has evolved over the years, but at the same time, it’s something that you should worry about too because the competition in the market is getting tougher with time.
Now before you step in this field, let us tell you that a lot of big things are going to happen in the eCommerce industry, and today we are going to help you understand some of them so that you know what the future of eCommerce looks like.
Using Devices Will Become Important
If you have a desktop presence for your online store, that’s great, but do you know that you are missing more than half of your customers just because you aren’t there for those who use their mobile phones? Yes, you read that, right! Device usage is trending at the moment, and it will increase with time, so you need to be available and accessible for mobile phone users too. According to research, more than 43% of the commerce decisions will be made on mobile phones, and this indicates that you are supposed to work on the responsiveness of your online store.
Online Vs. Physical Discussion
With the growth of the e-commerce market, the debate on online vs. physical shopping is also getting stronger and hotter. People are still divided on this stance, and some even say that it’s about time that the brick and mortar stores will fade out due to the emerging trend of online shopping. If you think about it, it makes sense because who would want to set off on a long and tiring commute when he can easily shop online sitting on the couch, sipping some coffee?
There was a time when your images mattered a lot, but guess what? Now more than half of the people prefer watching product videos before making a final purchase decision. In a nutshell, the videography trend will be on the rise next year, so it’s better to work on your skills regarding that.
These are just a few trends that are about to take over the eCommerce industry. We hope that by now, you know how things are going to turn, and again, you are already a little late to lay your hands on this industry, so don’t delay it any further and start working on your very own online store!